Amazon Going After Fake Reviews

We wrote about this quickly on our wordpress blog earlier and thought we would just give a quick follow up. Funny to think that Amazon is now going after / suing those who leave fake reviews. Yeah, we all know it happens and we've all seen the reviews that we can pretty much tell which ones are "fake", the anonymous name that has little bearing to anything other than the sound of an internet troll, or an "Indian Blogger" trying to sound American. Yes, we comment and post our opinions on Amazon on books that we've read in an effort to provide our opinion, but we also actually read the books, we also buy them. We'll see if Amazon has any luck with this, in the long run.