The Economics Of Traditional Book Publishing

We're going to swerve away from our usual commentary on the current political circus and the personal brands of politicians for just a minute or two and get back to our roots, although in truth we found this by way of reading up on politicians selling books to push their brand and agenda. Tucked a way in an article on Ted Cruz purchasing $122,000 worth of his latest biography and then jacking up the price to $85 just to get a copy with his signature, we read through and found a good plain English breakdown on what the publication and production costs for a book are to the publishers and a rough idea of why the traditional book publishing industry is so tough. Good read for those who are interested. Publishing your own titles / self publishing are a good way to expand your personal brand, it the whole selling thing that's a rough go.